CLIENT: Blue Cross Blue Shield
ABOUT: Blue Cross Blue Shield offers provides health insurance in the United States to more than 115 million people. They offer a personalized approach to healthcare based on the needs of the communities where their members live and work.
OBJECTIVE: Redesign UX from the Blue Cross Blue Shield Behavioral Health website. Provide educational content to help first-time and returning members feel confident, safe and encouraged to seek behavioral health care that is covered by their insurance.
user RESEARCH
Pain Points
-Confidentiality with employer
-Difficultly finding a provider under their insurance
-Cost
-Stigma in getting care
Competitive Analysis
Best Practices
- Listing out problems and conditions
- Actionable steps to get help: Get Support, Find a Provider
- Options for getting treatment
- Colorful, friendly comforting imagery
