CLIENT: Financial B2B (White Labeling for client privacy)

ABOUT: This financial company offers offers financial planning and wealth management services to over a variety of clients.

OBJECTIVE: Create a brand new Financial Advisor portal for financial planning, content, portfolio documentation and client management

Goal to have Financial Advisors perform majority of their workflow in this system and not have to use multiple different programs.

Pain Points

- There were 3 main user types that will be using this application and 6 user types total

-Other user types Financial Planner, Client Service Specialist, Expert Teams

RVP - Regional Vice President

Manages prospective clients and speak with them directly my phone or email.

RSA - Regional Sales Associate

Helps prospective clients onboard and fill out proper paperwork to join company. Once paperwork is signed clients are considered new.

Wealth Advisor

Manages the clients that have been with the company for more than a year

Best Practices

- Display KPIs

- Alerts and Notifications

- Tracking financial performance over time

- Collaborative features to share financial info with teams

- Show status

Using more than 6 applications to manage their clients, meetings and tasks. The time it takes to figure out what program to open up and find what they need is not efficient

They start their day by looking at their calendar and work off of their list of to do’s written in their notes app.
Wants to out tasks “Out of their brain.” Would like to see automated tasks in the system when they log in
They have to copy and paste information which leaves room for error. There system does not automatically bring up client info inputs

They want to be able to see upcoming meetings, tasks, and manage clients all in one portal
Wants to be able to quickly prep for a client meeting by seeing when their last meeting was with the client, view past notes, with important milestones such as birthdays, etc