CLIENT: Natural Vitality Calm
ABOUT: Natural Vitality Calm is international wellness brand that sells magnesium supplements to promote sleep, manage stress and overall live a healthy lifestyle.
OBJECTIVE: Redesign the product page so users can intuitively select what they want.
user RESEARCH
Pain Points
-What are the benefits?
-Important information below the fold
-Less clicks for Auto Delivery
Competitive Analysis
Best Practices
- All delivery options are displayed right away without having to click
- Image thumbnails under main image to make use of horizontal and vertical spacing
- Benefits information displayed above the fold with icons
- Price is at the top of the product listing
