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CLIENT: TIQIQ/TICKETIQ

ABOUT: TicketIQ is an event ticket search engine that provides tickets from ticket sellers in the market such as Ticketmaster, Eventbrite, NFL Ticket Exchange and Telecharge.

OBJECTIVE: Redesign TICKETIQ’s UX/UI Design for web and app platforms. Provide users with an easy to use interface for filtering tickets that doesn’t hide functionality, but also doesn’t overwhelm the interface. Restructure the site information architecture. Redesign filter on the single events page. Increase clicks on the venue map.

 

User Research

Ticket Purchase Frequency

26% of users bought 7-10+ times per year

20% 3-5 times per year

92% of users care about the price

Platforms Where Users Have Purchased Tickets

78% Ticketmaster

78% Stub Hub

30% TiqIQ

19% Seat Geek

Age Range of Users

18-44 years old

When Choosing a Website to Buy Tickets Users Cared About

25% Better prices than competitors

12% Trustworthy

12% No ridiculous Fees

 

Personas

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User Testing

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before

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before

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after

 

after